The Adidas Brazuca is the official match ball of the 2014 FIFA World Cup which will be held in Brazil.[1] It will be made by the company Adidas, a FIFA Partner and FIFA World CupOfficial Match Ball supplier since 1970.[1] This is the first FIFA World Cup ball named by fans.
Naming[edit]
The name of the ball was revealed on Sunday 2 September 2012. It was selected by a public vote organised by the Local Organising Committee and Adidas, with over one million Brazilian football fans voting. The name Brazuca was chosen with 77.8% of the vote.[2] Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca(7.6% of the vote).[2][3]
According to FIFA, "the informal term “brazuca” (a contraction of Brazilian and Bazuca, Portuguese for "bazooka") is used by Brazilians to describe national pride in the Brazilian way of life", and "mirroring their approach to football, it symbolises emotion, pride and goodwill to all".[1] The term is also used as slang for "Brazilian" and became well-known abroad due to the Brazilian diaspora.
Technical Aspects[edit]
Adidas' marketing literature claims:
- The Brazuca ball has six polyurethane panels that are bonded to keep the ball the same weight and roundness in even the thickest of rain.
- The never-before-seen panel shape revolutionizes the game by producing faster flight speed and maintaining true roundness.
- The bladder of the Brazuca ball is made of latex and provides the desired rebound.
- The ball is textured and feels more like the adidas’ Finale 13, the official UEFA Champions League ball, than the adidas Jabulani used in South Africa four years ago.
- The adidas Brazuca ball, in a bold white/night blue/multicolor colorway befitting Brazil, is the most colorful ever for a FIFA World Cup™ [4]
The Brazuca ball has been stated to be more aerodynamic than the Jabulani ball.[5]
Unveiling[edit]
Adidas unveiled the Brazuca at a launch event on 3 December 2013, two days ahead of the traditional unveiling of the World Cup match ball at the draw of the group stages of the World Cup Final. The launch event took place in Rio de Janeiro at Parque Lage and featured a 3D light projection, which revealed the Brazuca to everyone in attendance.
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